Since visual evidence is so powerful and hard to deny, I thought I’d take a moment to provide you with some of that as part of the recent prospecting campaigns I’ve been running for various legal markets around the country.

You’ve probably already seen the dental marketing case studies and how the first page was absolutely blanketed for multiple markets in a matter of hours as a result of the “content blitz” unleashed by the Ninja. Legal markets in select areas received a similar “attack” albeit on a much smaller scale (documents, slides and blog posts without as much video).

Too Many Front Page Listings?

The reason there was less video for this campaign is simple: since exclusivity is being offered as a primary benefit, blanketing the entire market repeatedly may not be in the best interest of the campaign long-term … that’s right, there is such a thing as TOO many front page listings if the objective is less grand in scope. I actually wasn’t wanting THAT much front page exposure believe it or not … it does make for great case studies however. 

Anyway, have a look at the video and accompanying screen shots to see how well the Ninja was able to land on the front page for various relevant keyword phrases. As you watch the video and look over the screen capture shots, imagine how this stuff would work for your business. Think something like this might grow sales a smidgen?

Cincinnati Lawyer Marketing

Tempe Legal Marketing

For Tempe DUI lawyers, the pay-per-click rates are borderline criminal. For that reason, it made a lot of sense to target DUI lawyers in the Tempe market in order to offer them the benefits of saving money while increasing exposure. Here are the early results:

Here is the second portion of the screen capture that shows another front page listing being captured within 12 hours:

Tempe Lawyer Marketing

Tampa Legal Marketing

Granted, it’s only a #10 listing, but that’s exposure that may trigger a transaction at some point. Ya never know, right?

Ventura Legal Marketing

Again, a #9 listing beats no front page listing at all, right?

Ventura Lawyer Marketing

2 front page listings = not bad for a day’s work!

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