For Eau Claire, WI real estate professionals, prospecting never ends. The moment you stop farming for new business, the pipeline freezes and no more commissions come in which means no more income. It’s a scary proposition, but real estate professionals are a persistent group as a whole and are always looking for new ways to market their services.  Search engines can play a big role in that for the savvy pros!

What would it be like to have a front page listing for terms like that? The following video explores the possibilities.

Now, before watching the entire video, keep in mind that this video is for entertainment & educational purposes and does NOT constitute any promise of traffic or revenue.  I thought I’d toss that in there before you watch the video.

Conduct Your Own Online Marketing & SEO Exercise

While I admittedly know very little about your individual real estate firm, you can take the information from the video and plug in your own numbers to arrive at the ROI and value of SEO for your business by going through this exercise with me.

Likely Front Page Google Web Traffic for Eau Claire Real Estate

Start off with the amount of traffic likely generated from a front page organic Google listing.

So which Google placement did you select?

Suggestion: start off with a lower position first while my team and I work you up to the top.

[A] Enter the estimated traffic associated with that position here: ___________

Website Conversion Metrics

First, consider the typical conversion rate for your website now.  How many visitors typically convert into paying customers?

[B] Enter your current conversion rate here: _____________

In the video, I assumed 0.5% (every 1/200), but you should know your own metrics far better than me.  If you don’t know your specific metrics off-hand, just use 0.5% for the sake of completing the exercise.

[C] Now calculate how many estimated new customers you could have each month with a front page Google listing [A x B] __________________________

Real Estate Client Initial Value

Next you’ll want to multiply your average value per new client with the number you just calculated (new clients generated by website traffic).

In doing some digging, I came across Trulia’s home values so that’s what was used in the video and is depicted below.

Based on a 3% commission of Trulia’s median sale price of $199,074, I estimated the typical transaction to be $5,972.22. That may be low for your typical commission, but that was done on purpose.

If you can see the benefit of SEO even with the lowest possible conversion rates and per client revenue, the picture should be much brighter for your practice than my low end example.

Besides, you should know what you are getting out of each deal better than me so use that number to calculate how much revenue would be coming in thanks to a front page Google listing.

[D] Enter your average commission revenue per deal here: $______________________

New Revenue/Month Estimates

[E] Now multiply the values in [C] x [D] = $_______________________________

What you see in [E] is the new client revenue per month you could generate with a front page Google listing for your chosen keyword phrase.

PPC Traffic Costs

The picture isn’t quite complete yet.  You owe it to yourself to calculate how much the same traffic generated by an organic front page listing would cost you with a pay-per-click (PPC) ad.

This is very easy.

Simply take the value you entered into [A] and multiply it by $1.67 for “Eau Claire real estate” or $1.37 for “Eau Claire homes for sale.”

This value is the [F] Cost of Equivalent Traffic: $_______________________________

What’s the Verdict?

As you just proved to yourself in this brief exercise, SEO for Eau Claire real estate can make you money (see value in E), save you money (see value in F) and minimize risk from “click fraud.” Click fraud is where someone bogusly clicks on your paid ad repeatedly to drain your budget so that the ad doesn’t appear.

What values did you come up with?  Ready to start making those values a reality?

You know what to do next … head on over to the SEO Services page and select a package right for your practice now.

Download the Printable Guide

If you want a guide to print out and step you through this, simply click here: download the Eau Claire real estate marketing SEO guide