SEO Case Study: Tego Venturi
When I started my individual journey into SEO by purchasing Aaron Wall’s SEO Book way back when, the plan was not to eventually teach others how to do this stuff because that was how I got my own business expanded widespread visibility, and I frankly didn’t want a bunch of competitors cropping up all over the place using my own stuff against me and my clients. You can relate, right?
Furthermore, I wasn’t even sure I could train others to do what I had done because a lot of it became second nature. You know how that is when you do something for awhile, you don’t really realize what all you’re doing. Well, that’s how SEO became.
Persistence of Others Pays Off
To make a long story short . . . a LOT of local people insisted that I peel back the curtain and show them the inner workings of a Search Engine Ninja so I agreed to do two initial live workshops here in Louisville. After that initial success, I wondered how it would work if I were to put together a few videos and a full eBook to see if others from other areas could put this stuff to work for them through an online e-course.
Today, I’m happy to share with you some of the results from one of the newly crowned “Ninjas.” Instead of trying to tell you what all SEO has done for them, let’s listen to Tego Venturi talk about the journey in his own words.
Meet Tego & Tracy Venturi
Tego and Tracy Venturi are an Albuquerque real estate team that wrapped up 2009 as the top Keller Williams producer with over $18 million in revenue.
Talk about a blowout year during a “bad economy and down market!” Congratulations to the Venturi family for accomplishing great things and raising the bar in 2009.
Tego is a student of the Search Engine Ninja. I recently sat down to talk with him via telephone and recorded the call so you could listen in. Tego has a lot of solid advice and tips for you as you pursue more online visibility in order to grow your business.
Higher Search Rankings = Big Time Business Impact
For starters, the search term “Albuquerque real estate” gets searched for around 90,500 times per month and has 4,210,000 competing pages (heavy competition). The average cost per click (CPC) for that term is $5.27 so if Tego & Tracy were forced to pay for the likely traffic their site sees, it would be quite expensive as outlined below.
As the chart above shows, the #3 position for “Albuquerque real estate” gets about 4,192 visits/month from Google.
That same traffic, at $5.27/click according to Google’s Keyword Tool, would cost $22,091.84 PER MONTH!!!
Understanding this is how much Tego & Tracy are essentially saving each month in advertising expenses, do you think organic front page listings don’t have a serious impact on a business’ bottom line?
If the Venturi family is successful at converting just 0.5% (that’s 1/2 of 1%), they’d be looking at 21 (20.96 to be exact) new clients each month.
The average home value (according to Zillow) in Albuquerque is: $204,900. If 21 people end up making a real estate transaction at just a 3% commission ($6,147.00), that would equate to $129,087/month. Project that out over a year, and you’re looking at $1,549,044 in potential commission revenue.
I realize there are expenses involved, but that’s still quite a contribution to the bottom line off of search engines for one keyword phrase, wouldn’t you agree?
Anyway, don’t take my word for it. Pay close attention during the interview as to how much impact higher search rankings have had on the Venturi’s business . . . you don’t want to miss this!
Listen In — It’s Your Choice
You have your choice of watching a video and following along, downloading the podcast, or listening to the podcast right here on this page.
Remember to Share Your Thoughts
Whichever way you choose to listen in, remember to leave your comments below. You’re going to enjoy this interview session quite a bit because Tego was in a similar situation to where you probably are right now and has put their business on the fast track through SEO.
I gotta say, this has my curiosity up. No real methods of SEO revealed, but Tego is clearly a success. He said don’t give up too quickly, but what does that mean? Should I expect results in one week, or one month, or one year, or ???
Like Real Estate, my profession is a highly competitive one. HOwever mine doesn’t require a license, and has exploded with part-timers in the past 5 years. My competition are undercutting each other, and providing an inferior product. I need all the help I can get.
Rick,
Generally speaking, SEO results start to show after 3-6 months of going at it consistently. You’ll need to build links and continue to add relevant content to your site, but links are most important in the beginning to get discovered, indexed and climb the ranks.
Think bigger picture … what is being offered currently to your ideal prospects that you could tie into nicely? In other words, who already has an audience with the prospects you’d like to reach and what are they looking for that you could provide to them that could get your foot into the door? The reason I ask is because a lot of people think SEO is the “silver bullet” to magically grow sales yet get disappointed because their profits don’t grow when new traffic hits the site.
Obviously, I believe heavily in SEO but more as a part of a strategic marketing program versus a quick fix tactic.
Thanks for posting, and please let me know if I can help you further.
Roger