Seo Or Google Optimization: Don’t Let Seo Companies Fool You!
If search engine optimization for you is all about increasing the ranks on Google, you are getting it all wrong. There is a huge difference between Google Optimization and SEO. It is not only the difference of the terms but also the difference in the way that both are performed and hence there is a notable price variation as well.
When you talk about SEO you intend to optimize your site on most of the major search engine, which means that you are looking at traffic from Yahoo, Bing, Altavista as well as Google. But most of the times most webmasters only intend to get Google results because the market they target has a Google dominance of nearly 80-90%, so there is no point in getting Yahoo or Bing optimization.
Unfortunately, not a lot of SEO companies actually mention this to their clients. It is important that you ask your SEO company that in case they select a specific keyword what is the search volume on each search engine. In most cases you will find that nearly 90% of the estimated searches happen on Google. However in certain areas and topics Yahoo or Bing might be a little more prominent but in most cases it is Google all the way.
So Where Does The Difference Arise?
First of all the method of optimization for each search engine is different as the various search engines have their own evaluation protocols. Hence the results on Google are different from those on Yahoo as well as other sites. In case you are opting for an SEO package, the company has to offer you all the possible protocols to increase ranking whereas for Google Optimization it is just one specific search engine. Obviously the cost is lower but a lot of SEO companies sell Google Optimization as SEO charging exorbitant amount. This is where you need to beware.
Hence, whenever you ask a company for SEO service, ask for a free quote or an evaluation if Google Optimization would be more fruitful. In case they can give you an acceptable answer move ahead.
Pardhi Media Marketing provides Google Optimization and SEO services for comapnies across the globe. One of the most professional and reliable SEO company.
Filed under: Google Optimization
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