Archive for 'Using'

Using Article Sites For SEO Google Ranking

Saturday, May 7th, 2011 at 6:08 am  
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Using Article Sites For SEO Google Ranking

Article marketing is one of the highly awarding methods for online marketing and it can also help you achieve good SEO Google Ranking. With the various article directories you can get a good amount of marketing done however with a little more focus and attention you will be able to use all features that are offered by these directories. You can maximize the results and traffic for your website with the effective use of the tips and suggestions from these sites. With all the information and the data provided to you by most of these sites you can decide on what you want to do and how you can get it done.

You can always have a link between your accounts with article directories and social networking sites. In this way whenever an article is added, there will be a quick update on the Twitter or Facebook account. By doing this you not only enhance the circulation of the article but also get a lot of quality links to your website. Such a thing also makes your social networking account a lot relevant for various keywords. You can also have a link back to your parent site from the social networking sites, this will serve you a great deal as well.

The next thing you can do is concentrate on your article titles, you will realize that the title is crucial for your SEO Google Ranking. With article directory you also get title suggestions and you even get monthly reports that give you suggested keywords for articles related to your niche. While most people ignore them, you can use them for your benefit. You can be sure that most of the suggestions are well researched and quite professional as well. Using them wisely would mean that your articles will be more relevant for keywords and your article will be placed higher.

While you select a keyword for an article you can simultaneously create a page for it on your website and link the keyword from the article to the web page. In this way you have a better chance of achieving the SEO Google Ranking that you desire.

If there is any author ranking or author level that you attain on these sites, you can display it on your website. In this way your reputation as a quality provider will also increase and you can get a good number of customers.

Pardhi Media Marketing is a professional SEO Company providing result oriented Google Optimization services to enhance SEO Google Ranking.

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5 Reasons You Ought To Begin Using Local Search Engine Optimization

Monday, April 25th, 2011 at 1:00 pm  
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5 Reasons You Ought To Begin Using Local Search Engine Optimization

Did you truly say to yourself that perhaps you need to use local search engine optimization (a.k.a.local SEO)? That concept has occurred to a lot of individuals, quite a few have even acted upon it. A great number just think about it for a little bit, then drop the concept. Quite often they dismiss the thought simply because they don\’t know how to start. Sometimes because it might be a bunch of work, still others simply because they feel it\’s going to be too complex.

Hmm. Are they valid reasons? Did they really look at the favorable side, the reasons for? The reasons in favor of? Maybe we should examine that. You should consider 5 reasons for you to implement local search engine optimization (a.k.a.local SEO), just to see whether any one of them fit here.

First, your company only sells in or services a local area. Sure, I realize your objection that you might be willing to ship your products or open a branch service center, if ever the demand from customers was there.. Without a doubt, that is a legitimate observation, but take a look at it this way, contending country wide against, probably, millions of other Sites to acquire customers in a local area basically doesn\’t seem sensible. You will find much less competition for purchasers in the local areas. . On top of that, take into account that if you draw in prospective buyers from outside your local area, you may not be able to provide the products or services they want. There is no reason for frustrating a potential customer.

Second, rather than compete across the country against a huge amount of competing Internet sites, you decide to market city-by-city to secure a page 1 presence.. The real reason for that is the size of the competitive marketplace. Keep in mind, just 10 entries will get on the first page of a search engine. Let\’s consider golf shirts as an example. Nationally, you would have roughly 4,120,000 competing sites for 10 slots. In Atlanta, you\’d have only approximately 543,000 competitors for those 10 slots. Which one will work better to compete against?. And almost any Internet marketing agency could get you a top search engine ranking with under a million competing sites. So why make an effort to claw your way up through millions of rivals when you won\’t need to?

Third, you\’re just starting out using the Internet for marketing and you need to have new potential customers in a hurry.. And local SEO are able to get you those potential customers quickly because you are well known there and also have a reputation there. Build out from your base for going forward with business.

Fourth, for small businesses on limited budgets, local Internet marketing is smart because it is usually more inexpensive than the usual full-blown country wide marketing campaign.

And Fifth, it permits you to get the capital you need to grow into country wide advertising on the search engines.

After you consider every one of the reasons and consider them, you\’ve got to admit that a very strong case can be made for starting to think of how make use of local search engine optimization (a.k.a.local SEO).

Just simply consider it. Maybe, just maybe, you actually, in all seriousness, must use local search engine optimization (a.k.a.local SEO). You’ll notice results in weeks instead of months. An excellent Internet marketing agency to consider is Tarpon Internet Marketing.

Does this help or do you have a problem with this?

Critical Techniques to Successful Sales Lead Generation, Using Google Optimization

Tuesday, April 5th, 2011 at 6:43 pm  
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Critical Techniques to Successful Sales Lead Generation, Using Google Optimization

Some website owners are more frustrated about Google optimization than for other search engines. They feel it is harder to perform search engine optimization for Google.
 
Whether you are making direct sales from your website or sales lead generation (or both), optimizing for Google doesn’t need to be that hard.
 
In fact, in time you may find it easier to perform SEO for Google than for other search engines.
 
 
Remember that Google is Much Smarter than the other Search Engines
 
 
Since Google is more intelligent, you have to treat them differently.
 
If you’re trying to spam them, their intelligence is going to be a problem for you. If you’re playing by the rules and providing valuable content for searchers, then you should have no problem.  
 
What Google wants is valuable content that satisfies their users’ search queries. They want searchers to find what they’re looking for, not clicking the back button quickly, but who stay on the sites they visit.
 
There are some in the SEO community who believe time your visitors spent on your site is one of the calculations Google uses right now in their algorithm to assign organic rankings.
 
Whether this is the case or not is really irrelevant: we should all want to deliver quality content that meets our searchers query, keeps them on our sites and that leads to a conversion, a sale or sales lead generation.
 
 
Are You Optimizing for Yahoo! Search and Live Search, too? 
 
 
With Yahoo! Search and Live Search (formerly MSN) you need to have the keyword phrase you optimize for on the page. There may be some exceptions, but this is a solid rule to follow.
 
The order of the keywords makes a difference with them, too.
 
As an example, with Google, Blue Widget and Widget Blue are treated the same way. Not so with Yahoo! and Live, they are treated as completely different search phrases.
 
Given the very high market share that Google has, you may want to just optimize for Google and not Yahoo! or Live. After all, depending on whose numbers you’re looking at, Google’s market share is basically 60% to 70% of all U.S. searches!
 
(And there are hundreds of other much smaller search engines, with such small market shares that they aren’t normally worth worrying about.)
 
But if you decide to also optimize for Yahoo! Search and for Live Search, then you will likely have to create more pages, to cover all your keyword phrases.
 
So, as you create more pages for your keywords, you clutter up the Internet, unless those pages are really unique, valuable content.
 
And then there is that duplicate content filter that Google has…you don’t want to run afoul of that.
 
If you do optimize for the other engines, unless the additional content is very unique, you might be advised to keep Google out of those pages (using your robots.txt file).
 
 
Knowing that Google is More Intelligent, How do We Optimize Differently for Google?
 
 
With Google’s use of LSI (Latent Semantic Indexing), your pages do NOT actually have to contain the keyword phrase(s) you’re optimizing for. But your pages had better contain words strongly related to your chosen keyword phrases. 
 
In fact, it is common to see high ranking pages where the keyword phrase isn’t in any of the HTML tags and where it also isn’t in the page text, either. Common keyword density numbers for top ranking pages in Google range from 30% all the way down to 0% keyword density.
 
Why is this and how do we benefit performing Google optimization? 
 
Google is smart enough to understand similar words and phrases (now is when we get to use that word Synonym from English class). Thus, the actual keyword phrase doesn’t have to be on the page. But words related to the same theme as your keyword phrases need to be on the page.
 
But if our keywords don’t actually have to be on the page for Google to understand the page is about our subject (our keyword phrases), how does Google make that determination?
 
 
Off-Page SEO is the Key to Your Google Optimization and to Your Sales Lead Generation 
 
 
The links from other websites to your Web pages and what these links say about your pages is the KEY to optimizing for Google. Remember, links need to be pointed towards your interior pages, not just to your home page.
 
And those links need anchor text.
 
Anchor text is the wording that people click on to go to your Web page, when the actual link doesn’t show your website url (and file name, if going to an interior page).
 
Anchor text tells Google (and to a lesser degree, other search engines) what your Web page is about.
 
Even if the actual keyword phrases aren’t used on your page, the theme of the page text should match the anchor text pointed to that page. You want the wording to be compatible and complimentary.
 
You don’t want to confuse Google as to your pages’ themes. That can cause real problems.
 
 
Quantity Versus Quality
 
 
When considering links to your Web pages, quantity is important. You will have to research your competition to give you an idea as to the number of links you may need.
 
Two tools you can look into are SEO Elite and OptiLink. You can Google both. 
 
But MUCH more important is the quality of your links. The better quality your links, the fewer you will need versus your competition.
 
Part of how you can evaluate quality of potential links to your site is that site’s home page Google Page Rank.
 
Now, Google Page Rank is on a page-basis, not a site-wide basis. But the home page Page Rank can tell you if Google considers that site to be an “authority site”.
 
You can install the free Google toolbar if you haven’t already and activate the Page Rank feature. While the information is literally months old, it’s the easiest way to view a page’s Page Rank.
 
You want some links to your site from websites with a home page Google Page Rank of at least 5.
 
One thing you do want to watch: Don’t have to high a percentage of your links containing the same anchor text. Aim for no more than 50% of your anchor text to any page being the same exact anchor text.  
 
 
Wrapping it Up
 
 
For effective Google optimization, start by pointing enough quality links to your Web pages. One-way links are much more effective than reciprocal links, where you link back to the site that has linked to you.
 
Stay away from triangulated or 3-way links schemes. This is where site A links to site B which in turn links to site C. This is a “no-no” which Google can catch and will penalize for.
 
Use your keywords as anchor text for your links. Hold down the percentage…don’t have 70% of your links to one page using the same exact anchor text!
 
Even if you don’t have the keyword phrases on your page, you can still have top rankings, as long as your links’ theme matches your Web page content those links are aimed at.
 
Following this strategy, you can also optimize your pages for more than one keyword phrase. And without creating dozens and dozens of junk pages, just to cover all your keywords.
 
You’ll be able to increase your online sales and your sales lead generation, more easily. 
 
I’ll be following up shortly with another article, with a specific checklist sharing how I structure my link campaigns for maximum results.

Are you using

sales lead generation to increase your sales? Paul Marshall offers Google optimization, to increase your visibility on Google,increasing your leads. Receive your Free Introductory Consultation, just visit: http://strategicwebmarketing.net

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