What Is Google Optimization?
We all know that Search Engine Optimization (SEO) is the process by which website owners tailor their marketing efforts in order to obtain higher search engine rankings. When you consider that the most popular search engine is Google, it just makes sense that a good portion of your optimization efforts should be aimed at Google Optimization. Understanding what Google Optimization is and how to implement for your particular situation is the first step towards creating a killer optimization program.
First, it is important to understand just how the Google ranks websites. While the exact formula utilized by Goggle is unknown, we do know several of the key elements involved. The first is keywords. Their spider, known as a Googlebot, recognizes keywords and indexes sites based on popular search terms. In this manner, websites are ranked. Another important factor is inbound links. These are simply links to your site from another domain name. An inbound link is a signal to the Googlebot that your site is ‘recognized’ by another site. Remember these two key factors when designing your Google Optimization.
It is equally important to know what the Googlebot doesn’t like. These are practices that can result in a ban of your site by Google. In most cases, these practices are obviously fraudulent or unethical, so they are typically easy to avoid. These practices include the following: hidden text, including irrelevant keywords in your content and keyword spamming. Once the use of any of these tactics is detected on a website, Google is likely to ban or, at least, penalize your site.
Google has set exceptionally high standards for the websites it promotes. They pride themselves in promoting ‘real’ websites as opposed to ad driven sites or link sites that simply drive traffic to another site. This actually works in your favor. Google is constantly revising polices and procedures, so be sure to read them carefully on a regular basis to ensure your website and marketing efforts are in compliance with them. Specifically, carefully read and master the Google Webmaster Tools … they are handing you all of the do’s and don’ts on a silver platter. Anyone who religiously follows these guidelines consistently will seem improved Google results.
In short, Google Optimization is the top tier of optimization. If you are optimizing at all, it should be according to the standards that Google has set in place. By spending a little bit of time understanding the various elements that Google takes into consideration during their indexing process, you will improve your rankings, your traffic and, in all likelihood, your sales.
However, many business owners do not have the time, the wherewithal, et al to make Search Engine Optimization their forte. Seek a full service Internet Marketing Company if this sounds like you. We have written extensively on this throughout our website. Of course, feel free to contact us for an initial no-obligation consultation.
Filed under: Google Optimization
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